VietNamNet Bridge – German sports car manufacturer Porsche has decided to select HCM City as the place to enter Vietnam.
After surveying the market, Porsche assigned PSC Prestige Sports Car Company Ltd to act as the distributor of its products in Vietnam. A member of the project said that the model in which the manufacturer and distributor put high hopes was the Cayenne sports utility model. Other models like Cayman and Boxter are also hoped will become favourites.
Porsche will not only open a showroom to sell its products like other manufacturers, but will set up the Porsche Centre, which will function as a sales agent, repair service provider, and provide spare parts which meet Porsche’s standards worldwide.
A source said that the Porsche Centre had got a contract to lease land for 13 years, and it might be launched by the end of this year in district 7 in HCM City.
Porsche was established in 1931. It is now the most successful manufacturer of luxury cars. In 2006, Porsche sold 11,910 cars, gaining the turnover of $7,273bil. Porsche cannot sell many cars, but it has a very high profit level as the ratio of faulty products which require recall is very low. It does not have factories abroad.
A survey conducted by the Luxury Institute in 2006 showed that rich people like Porsche’s cars most thanks to their attractiveness and energetic looks. It is interesting to note that Porsche can satisfy different classes in society, while Maybach only targets old people, Rolls Royce targets stately persons, and BMW’s main clients are youth.
(Source: VNE) | 
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