Vietnamese images to be advertised twice a day on CNN

11:41' 25/06/2007 (GMT+7)

Foreign visitors will know about Vietnam through CNN. VietNamNet Bridge – Deputy Prime Minister Nguyen Sinh Hung has approved the Vietnam National Administration of Tourism (VNAT) to advertise Vietnamese tourism on CNN twice a day. After considering the VNAT’s proposal for advertising Vietnamese tourism on the famous TV channel CNN and consulting the opinions of the ministries of Culture and Information, Finance, and Planning and Investment, the Deputy Prime Minister assigned the VNAT and the Ministry of Culture and Information to design the detailed scheme on Vietnamese tourism advertisement on CNN. Accordingly, the advertisement of Vietnamese tourism on this channel will last for 13 weeks, twice a day at peak hours, totalling 182 times. The funds for the advertisement will come from the sources for trade, investment and tourism promotion. Previously, Pham Huu Minh, Head of the Tourism Promotion Agency under VNAT, said that Vietnam would have to pay US$400,000 for the advertising programme on CNN for three months. CNN agrees to give the funding for making the advertising clip for Vietnam, worth around $40,000-50,000. The advertising clip of Vietnamese tourism will be broadcast on CNN in the third quarter of 2007. By the end of May 2007, 1.8 million foreign visitors came to Vietnam, an increase of 12.4% year on year. The Republic of Korea took the lead with 223,000 visitors, up 22.6%, followed by China with 222,000, the US with 180,000 and Japan with 179,000. Viet Nam Net