Advertising campaign for Ha Long Bay needed
| 16:19' 16/07/2007 (GMT+7) | ||
Let’s make many people know about Ha Long
To make people pay attention to and vote for Ha Long Bay, you need to conduct a separate and effective advertising campaign to promote the characteristics and the unique landscapes that only the bay has. You need to make viewers like and want to visit Ha Long Bay and to vote for this beautiful site.
Perhaps many Vietnamese people know about Ha Long Bay already but not many foreign tourists know about it so let’s make many people in the world know about Vietnam. On this occasion, the Vietnam National Administration of Tourism should immediately hire a professional marketing firm to advertise images of Vietnam.
Another job that must to be done now is upgrading the quality of the environment and services in the area of Ha Long Bay.
(Paul Stoll, General Director of the Celadon International Tourism Consulting Company)
Vietnam should learn a lesson from Angkor Wat
This is good news for Vietnam in general and Vietnam in particular. I will vote for Ha Long Bay as one of the world natural wonders. But I worry that many people will not have opportunities to vote for the bay because not all have access to this English website.
The lesson of Angkor Wat (Cambodia), which was not chosen as one of new wonders of the world recently, is an example. Anybody who has visited this site confirms that this is wonderful architecture. Cambodia surely wants to vote for Angkor Wat but not all Cambodian people have access to this information. The Cambodian population is not large; the government also didn’t implement timely measures so the number of people voting for Angkor Wat was not high.
Based on the lesson of Angkor Wat, Vietnamese agencies must inform Vietnamese people and the world community about the advantages of Ha Long Bay. Vietnam Airlines should take part in this programme by conveying images and information about Ha Long Bay in its Heritage Magazine.
I ask myself whether the Vietnam National Administration of Tourism plans to hire a professional company to perform a special advertising programme for Ha Long Bay and Vietnam tourism or not. Such a programme will be very effective. The Vietnam National Administration of Tourism should also participate more often in professional tourism fairs to introduce the potentials of Ha Long Bay and call for people to vote for this site.
(Paul Levrier, General Director of Destination Asia Travel Company, in charge of the Vietnamese and Cambodian markets)
(Source: Viet Nam Net) |
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